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Your money
well managed,
sets you free

We help you to feel calm and in control as you reach your financial goals.

Financial advice – the way it should be

With our unique approach, we help you gain control over your financial situation, set up a plan for life and realise your dreams. We provide knowledge and independent advice, so that you can enjoy today, tomorrow and the rest of your life.

INNOVATIVE – IN A CONSERVATIVE INDUSTRY

We believe that financial advice should benefit our clients and no one else. This makes us different in the financial services industry, and that’s just how we like it.

Your journey starts here

What happens in your life affects your finances, and what happens to your finances affects your life. Since everything is connected, we look at your situation based on four central areas: your portfolio, your emotions, your finances and your family.

Your Portfolio

Our investment philosophy is based on facts, rather than speculations. We know this increases the chances of a positive outcome.

Your Portfolio

Our investment philosophy is based on facts, rather than speculations. We know this increases the chances of a positive outcome.

Your Emotions

As the market fluctuates, we are here to help you follow your plan.

Your Emotions

As the market fluctuates, we are here to help you follow your plan.

Your Finances

Many people think that wealth management is just about the portfolio. At Lyra, we know that’s just part of the story.

Your Finances

Many people think that wealth management is just about the portfolio. At Lyra, we know that’s just part of the story.

Your Family

We don’t just focus on you. We also prepare the next generation to manage your assets.

Your Family

We don’t just focus on you. We also prepare the next generation to manage your assets.

Publications

As we constantly strive to develop, we are always looking for new material and solutions that can benefit our clients and strengthen us as financial advisors. We like to say that we only grow when our clients grow, and that is true in terms of both finances and knowledge.

“My CFO for life”

“Thank you for all your help. You really contribute to a wonderful retirement.”

“I feel relieved handing over the burden of my financial baggage to you.”

OUR CORE VALUES

True independence

It is easy to say that you are independent. But are you really independent if you for example sell your own products? At Lyra, we don’t believe you are, which is why our approach is far from traditional.

How do you know this is true and we are not just another company that says one thing and does another?
We are one of only two companies in the Nordic region that are certified by the independent organisation CEFEX. We are also members of the global GAIA (Global Association of Independent Advisors) network, and our transparent working methods are verified by an independent auditor.

So when we say that we are independent, we really are.